Finding the right networking tribe had been the hardest part of my sales career. After spending over $1000 searching, here is what I have found:
Chambers of commerce have introduced me to some of the nicest people in various towns, but have netted about zero $ in returns, due to a lack of fit. Chambers tend to focus on their own communities, and I’m focused on several communities at once. They are great at providing service opportunities, but I already sit on a board and serve at my church. Lastly, the major players in business don’t tend to send their decisionmakers to events: they might host or donate to events and send a PR rep, but the COO, CEO or Facilities Director is rarely present. Chambers can also sometimes feel obligated to support all the local things, all the time, from dispensaries to nonprofits. It was a little exhausting for me to keep up with, and could take up valuable work time with side projects.
Business referral groups vary in terms of attendance requirements. Since I operate solo much of the time, weekly meetings aren’t possible. Some only meet biweekly and have value for my schedule, but only as much value as those that attend. Having a protected niche is a big plus, if your niche is applicable to at least a few in the group. In my experience, I spent a good amount of time recruiting members and sniffing out leads for others, but I learned if the member mix doesn’t overlap into my area of expertise, the return on investment can be diminished. Sometimes other members just don’t see the problems in the world I’m trying to solve, so I’m not top of mind. These groups are great for realtors, insurance, contractors, photographers and stores, but not as much of a fit for industrial/commercial, B2B sales reps.
I have found a hybrid approach to be best – a monthly networking chat during lunch is just about perfect, especially if everyone comes to be a two way street of information and mutual help. Sybil Hale introduced me to the Mix and Mingle model, which is now 20+ chapters strong in OK. In this model, you pick a home chapter and attend monthly, supporting a local food establishment and inviting your friends. You give a short elevator pitch and listen to others, then set 1:1 meetings with a few members that seemed like a good fit for connecting. Then, as time permits, visit other chapters and get to know other communities, supporting small businesses and nonprofits as you go. No monthly dues, low time commitment, all about serving people.
I am one of the leaders for the Shawnee, OK chapter that meets the 2nd Tuesday of each month. I also often attend other chapter meetings in Moore, OKC and Edmond. I typically meet 3-4 new people each lunch, which is major human capital!
If you are still trying to manage costs and expectations for local networking options, hit me up and I’ll be happy to help you find a spot to plug in for the cost of lunch and an hour of time.